²ÝÁñÉçÇø

Tech Advisor

Tech Advisor is the global hub for reviews and expert advice for all consumer tech needs. We attract buyers of all experience levels across the whole range of consumer technologies and, with incredible product knowledge built from years covering the consumer tech industry, Tech Advisor is uniquely positioned to tell users and influencers what to buy, and how to get more from their purchases.

What we cover:

  • Smartphones
  • Laptops
  • Networks & plans
  • Wearable tech
  • Accessories
  • Tablets
  • Home & health tech
  • Security
5.8M

Page views per month

91%

Take action after visiting Tech Advisor

79%

Like to consume a large volume of information on a product before making a purchase decision

Source: 2022 Tech Advisor audience portrait study
See what’s special about Tech Advisor

: TechAdvisor.com attracts buyers of all experience levels across the whole range of consumer technology – and now we cater to small- and micro-businesses, too.

With strong ties to all the major manufacturers, as well as incredible product knowledge built from years covering the consumer tech industry, Tech Advisor is uniquely positioned to tell users and influencers what to buy, and how to get more from their purchases.


Newsletter

: Tech Advisor UK’s dedicated team of writers roundup the top news, reviews and how-to guides from the past seven days.


Reviews & deals

: Your opportunity to have your say and earn rewards for participation in exclusive Tech Advisor and carefully selected third-party research and focus groups.

: The best tech deals are carefully selected by Tech Advisor UK’s expert team each week and delivered straight into your inbox. Tech Advisor’s deals ensure you can snap up the latest tech at incredible prices.


Tech Advisor digital magazine

: Tech Advisor’s monthly digital magazine keeps readers up to speed on the latest consumer technology – from laptops to smartphones and tablets, smart-home gadgets to wearable devices, apps and accessories, consoles and games, and more.

Available on your phone, tablet, laptop or computer, Tech Advisor features the latest news, reviews, best buys, features and tutorials.

Native & sponsored content

Showcase your message to a tailored and engaged audience through seamless native integration on Foundry’s editorial sites.

Social

Drive awareness and engagement by tapping into Foundry’s suite of social products to showcase your message to a broad audience.

Branding & awareness

Generating brand awareness is the first step toward fostering relationships with enthusiasts. Establishing trust increases the likelihood a tech decision-maker will consider your brand during the buying process.

Video

Reach and engage with enthusiasts through interactive video on Foundry’s editorial sites.

Audience targeting

Target the relevant audience with our first-party data based on behavior, interest, context and intent.

Performance marketing

Add a performance element to your campaign to focus on conversion.

Meet Tech Advisor's editorial leaders

Click each person to read bio

Marie Black

Editorial Director, Consumer

Marie Black

Editorial Director,

Marie is Editorial Director – Consumer at Foundry. A Journalism graduate from the London College of Printing, she’s worked in tech media for more than 17 years, managing our consumer editorial teams and leading on content strategy through Foundry’s transition from print, to digital, to online – and beyond.

Jim Martin

Executive Editor Tech Advisor

Jim Martin

Executive Editor

As Executive Editor, Jim is responsible for day-to-day operations on Tech Advisor. He has been testing and reviewing products for more than 20 years. His main beats include VPN services and antivirus. He also covers smart home tech, mesh Wi-Fi and electric bikes.

Christian Löbering

Managing Director – Consumer B2C

Christian Löbering

Managing Director – Consumer

Christian Löbering is a global executive leader with a holistic approach to digital media and a decade of experience in leading successful editorial and commercial teams. Christian leads and supports his teams across the world to reach and inspire a global tech-savvy audience through a data informed publishing strategy, combined with editorial excellence, embracing technology and partnerships.

Matt Egan

Global Content Director

Matt Egan

Global Content Director

An executive leader with more than two decades experience leading successful editorial teams, Matt Egan is Foundry’s (formerly IDG Communications) first ever Editorial Director.

Matt leads and supports Foundry’s world class teams of journalists in key markets across the globe, as they create expert content in multiple major world languages. He is responsible for audience development, data, content, ecommerce, analytics, video, and content strategy for the world’s most popular business-to-business and B2C technology publications and events.

Prior to his global role Matt managed Foundry’s award-winning enterprise and B2C editorial teams in the US, UK, ASEAN, France and Spain.

Matt holds a BA in English and Drama from the University of Hull. He’s married with two children and enjoys running.

Contact us to learn more about how to reach and engage this Tech Advisor audience