{"id":95489,"date":"2023-01-30T22:50:32","date_gmt":"2023-01-30T22:50:32","guid":{"rendered":"https:\/\/foundryco.com\/?page_id=95489"},"modified":"2025-01-15T15:46:17","modified_gmt":"2025-01-15T15:46:17","slug":"what-is-intent-data","status":"publish","type":"page","link":"https:\/\/foundryco.com\/our-solutions\/what-is-intent-data\/","title":{"rendered":"What is intent data?"},"content":{"rendered":"\n
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\n \"intent-data-header\" <\/figure>\n <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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Intent data<\/h1>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n\n\n
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Intent data is information that captures a person’s digital behavior and provides insight into their interests, needs, and purchase intentions. It can include data such as website visits, search terms, content downloads, social media activity, and more. The goal of intent data is to provide marketers and sales teams with a more complete understanding of a potential customer’s behavior and preferences, allowing them to deliver more targeted and personalized communications. By analyzing intent data, companies can gain a deeper understanding of their target audience, prioritize sales leads, and develop more effective marketing strategies. <\/p>\n\n\n\n

This information is collected through various sources such as web browsing behavior across Foundry\u2019s network of sites, search history, social media activity, job postings, install base, and other digital signals. Foundry is unique in the industry for also including off-line event participation (analog data) from our 800+ events hosted each year. The data is analyzed using advanced machine learning algorithms and then used to create targeted and personalized marketing campaigns, deliver relevant content, and prioritize sales outreach to the most promising leads. This helps businesses to engage with their target audience effectively and increase their chances of converting leads into customers. <\/p>\n\n\n\n

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Why is intent data use trending up? <\/h2>\n\n\n\n

Now more than ever, prospective 草榴社区 buyers are shopping for and researching potential new solutions online. However, this increase does not always translate into more inbound leads. On average, only 2% of your website visitors will fill out a form, and to make matters worse, once they do, they are likely nearing the end of their buying process. This phenomenon is likely due to the fact that today’s 草榴社区 buyers are wary of salespeople and have access to unprecedented amounts of digital information. Buyers can answer product questions, get pricing, compare services, and more all without ever reaching out to a sales rep.<\/p>\n\n\n\n

Unfortunately, for your sales team this means that buyers are forming opinions and making purchasing decisions about your products on their own. But the good news is that leveraging buyer intent data allows you to identify when companies or buying teams are interested enabling marketing or sales to add value to the conversation and influence their buying decision earlier than your competitors. Read on to discover the different types of buyer intent data, how to build an effective intent data strategy, some powerful use cases, and finally, things to look for when choosing an intent data vendor.<\/p>\n\n\n\n

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Types of intent data<\/h3>\n\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\t\n\t\t
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First-party<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Information collected by you about your audience across your digital properties (website, blog, etc.) that indicates an elevated interest (or intent) to purchase.<\/p>\n\t\t\t\t\t\t\t<\/div>\t\n\t\t\n\t\t\t\t\t\n\t\t\t

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Second-party<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Another company’s first-party data that you acquire directly from them either through purchasing or through a data partnership.<\/p>\n\t\t\t\t\t\t\t<\/div>\t\n\t\t\n\t\t\t\t\t\n\t\t\t

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Third-party<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Defined as activities, events, and intelligence across multiple different sources aside from those taking place on a website.<\/p>\n\t\t\t\t\t\t\t<\/div>\t\n\t\t\n\t\t\t\t\n\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\t\t\n\n\n

What is Foundry Intent? <\/h3>\n\n\n\n

Foundry\u2019s proprietary approach to generating Intent data leverages thousands of buyer intent signals from various types of disparate data sets. Normalizing these complex and often incongruous data to understand the signal through the noise is the work of a robust team of engineers and advanced machine learning experts. Foundry has acquired multiple martech and data analytics companies, and hired top talent to build the most robust intent data set available to 草榴社区 tech marketers globally. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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Ready to get started with intent data?<\/h4>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n \n\n Book a Foundry Intent Demo External link<\/span>\n <\/a>\n<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/section>\n\n\t<\/div>\n\n\n
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Intent data is collected from various sources, including:<\/h2>\n\n\n\n
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